MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

Donor Stories Are Perfect for Planned Giving Programs

There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos---and present about some of the science supporting this...

Association Video: Key Questions and Answers

Just a few years ago when we spoke to groups about association video and other nonprofit video, we needed to persuade people of the value of communicating...

YouTube Ideas from Highly Subscribed Nonprofit Channels

We used Vidstatx's list of highly subscribed YouTube channels in nonprofits and activism to find some interesting YouTube ideas that we'll share here. (We...

Video Production Planning for Donor Stories–Try a Donor Story Tool!

Like you, when we go into video production, we like things to go smoothly and to create the best possible products. Consequently we invest a lot of time...

A Storyboard Supports Creating Donor Stories in Video

Today's short attention spans require storytellers keep to keep it short and clear. We taught participants to make a simple, structured storyboard....

Great Nonprofits Should Showcase Board Members on Video

Great nonprofits have an advantage when it comes to telling a story on video, because mission-driven organizations always have stories that will speak to the heart—a mission essentially IS a...

Great YouTube Channels Have Great SEO

Last week we wrote about the improvements the Jewish Social Service Agency (JSSA) made to its YouTube Channel title bar as a result of our 6-point YouTube...

A YouTube Channel Before and After a YouTube Channel Makeover!

Regular readers may remember that we held a drawing back in March among blog commenters for a free MiniMatters YouTube channel audit. Every YouTube...

A Tribute Video Expresses Grief and Points the Way Forward

Storytelling and tribute videos can share individual life stories and help organizations with fundraising....

Sharing a Video on Google Plus

It's hard to say what the relative positions of Facebook and Google Plus will be in the years to come, but it's clear that one of Google Plus's key...

Editing a Video with YouTube

Editing a video with YouTube is a surprisingly easy task---ironically, the trickiest part may be getting started. Getting started editing a video...

Association Foundations: Two Ways to Bring Clarity and Inspiration

The charitable and educational arms of an association---association foundations---face special challenges such as: How do you make sure your members...