MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

BizClips: The Small Business Productivity Makeover Video Contest

Do you work for a small business or nonprofit? Small businesses and nonprofits can win prizes, national publicity, and a promotional video through...

Create a Video Showcasing Your Office or Place of Business

When you decide to create a video, your office or store may come to mind as the obvious backdrop. The benefits of using your office or store include:...

Video Marketing Starring Your Staff – Key Tips

Using your staff in your video marketing is generally a really great idea. Some of the benefits include: Saving on costs. It's often a fun change for...

Improved Quality and a Cool Video App Are Great Reasons to Create a Video on Your Phone

Just about everybody with a mobile phone has made a video with it, but using cool video apps people can also edit their videos....

A Thank You Video—Soon It Will Be That Time of Year

One of the most important things you can do as part of your fundraising or business, especially at year end, is to thank people. Here's how with video....

Video Production by Keyword – You Can Create a Video Backwards

Sometimes your organization knows you need a video, and exactly what you want for the occasion. At other times, you need a video to kick up your...

Recent Statistics on Online Video Growth and What They Mean for Nonprofits

Google published the results of a study in September which they did in partnership with Millward Brown Digital of two million Americans who had researched...

Donor Stories Are Perfect for Planned Giving Programs

There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos---and present about some of the science supporting this...

Association Video: Key Questions and Answers

Just a few years ago when we spoke to groups about association video and other nonprofit video, we needed to persuade people of the value of communicating...

YouTube Ideas from Highly Subscribed Nonprofit Channels

We used Vidstatx's list of highly subscribed YouTube channels in nonprofits and activism to find some interesting YouTube ideas that we'll share here. (We...

Video Production Planning for Donor Stories–Try a Donor Story Tool!

Like you, when we go into video production, we like things to go smoothly and to create the best possible products. Consequently we invest a lot of time...

A Storyboard Supports Creating Donor Stories in Video

Today's short attention spans require storytellers keep to keep it short and clear. We taught participants to make a simple, structured storyboard....