MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

image of a child's face profile with kitten for Capital Caring

When Should Video Use a Voiceover?

The video incorporates diverse voices talking about the benefits of Capital Caring’s innovative telecaring program. The voiceover fills in the missing pieces, making for a smooth and persuasive message. Voiceover...

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How Scripted Should Your Video Spokesperson Be?

Should an organization's video spokesperson read from a script or talk off the cuff? Read 5 top reasons to (and 5 not to) script your video spokesperson....
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What’s the Easiest Way to Upload Videos to Facebook?

Uploading videos to Facebook is really very easy and you can easily upload videos to Facebook from your timeline or news feed....
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What’s the Impact of Facebook Autoplay?

If you use Facebook with any regularity, you’ve probably been noticing since December the effects of Facebook autoplay–just loading a page with a video on it causes the video to...

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Foundation for Community Association Research blue banner

How Should Organizations Approach Rolling Out Video?

It’s exciting when our clients are rolling out video. We love to watch the traffic grow. Making a number of videos at once realizes a number of advantages–you’ll save money...

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The Future of Video Includes Frequent Video Publishing

A number of signs suggest that the future of video is in very frequent publishing. In a few short years, YouTube channels of typical associations, nonprofit organizations, and businesses will...

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What’s the Value of Member Testimonials on Video?

It was MiniMatters’ pleasure recently to work with the Association Foundation Group (AFG)  to create a series of testimonial videos featuring members, a great option for growing an association’s video...

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Are People Using DVDs Anymore?

Here at MiniMatters, most of our clients make video with the express intention of sharing it on the web--on YouTube, their organization's website, and...
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YouTube Links and How They Work

A key distinction between types of links is nofollow and dofollow links. The difference between nofollow links and dofollow links is that Google uses only...
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Tagging YouTube Videos with Location Information

Many organizations are seeking to come up prominently in searches that relate to the location where they provide much of their service, and video is often a big piece of...

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Should Nonprofits Use Tumblr for Video Marketing?

ReelSEO has pointed out an interesting finding from Adobe’s 2013 Video Benchmark Report — that video marketing on the blogging site, Tumblr may be valuable. Sometimes overlooked, Tumblr kind of...

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NCTM keynote

The Best Video Length for Different Videos on YouTube

This post references various YouTube statistics regarding your best video length for different kinds of videos....
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