MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

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The Future of Video Includes Frequent Video Publishing

A number of signs suggest that the future of video is in very frequent publishing. In a few short years, YouTube channels of typical associations, nonprofit organizations, and businesses will...

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What’s the Value of Member Testimonials on Video?

It was MiniMatters’ pleasure recently to work with the Association Foundation Group (AFG)  to create a series of testimonial videos featuring members, a great option for growing an association’s video...

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Are People Using DVDs Anymore?

Here at MiniMatters, most of our clients make video with the express intention of sharing it on the web--on YouTube, their organization's website, and...
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YouTube Links and How They Work

A key distinction between types of links is nofollow and dofollow links. The difference between nofollow links and dofollow links is that Google uses only...
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Tagging YouTube Videos with Location Information

Many organizations are seeking to come up prominently in searches that relate to the location where they provide much of their service, and video is often a big piece of...

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Should Nonprofits Use Tumblr for Video Marketing?

ReelSEO has pointed out an interesting finding from Adobe’s 2013 Video Benchmark Report — that video marketing on the blogging site, Tumblr may be valuable. Sometimes overlooked, Tumblr kind of...

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The Best Video Length for Different Videos on YouTube

This post references various YouTube statistics regarding your best video length for different kinds of videos....
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Get More YouTube Views with Foreign Language Subtitles

While every viewer is probably going to enjoy a video the most if it's spoken in his or her native tongue, translated captions can get more YouTube views...
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Section 508 Compliance and Video

Section 508 compliance—conforming to a set of standards that make digital media accessible to people with disabilities—is mandatory for all federal agencies. As such, it may be necessary for your business...

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Closed Captioning on Various Video Platforms

Closed captioning on various video platforms aids individuals with differing hearing abilities to see language as well as significant audio content....
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Small Business and Nonprofit Business Opportunity – Apply to BizClips Now to Winthe Most of Conferences with Video

It's our pleasure at MiniMatters to partner with SCORE, a nonprofit association dedicated to helping small businesses, and Brother International, a...
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Medical Associations and Foundations Should Make the Most of Conferences with Video

MiniMatters’ client, the medical association The Aplastic Anemia & MDS International Foundation (AA&MDSIF) made very smart use of the American Society of Hematology Annual (ASH) Meeting in New Orleans in December: they took the opportunity...

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