Planned Giving Marketing—Research Shows Words that Work
The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. One of great interest to nonprofit fundraisers [...]
Showcasing a Partnership in Video for Coalitions and Networks
The National Fish Habitat Partnership recently contracted us to create the second in their series of stream preservation videos. The result was an example of how video can both benefit from partnership and foster [...]
A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel---the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your channel You can use [...]
Video Makes Year-End Fundraising Effective
Year-end is an intense time for MiniMatters' clients--and no wonder! As Network for Good reports, fundraising gets a huge year-end boost, with 30% of donations occurring in December. As the Network for Good's Digital [...]