MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

Event Video Will Set the Tone You Want

MiniMatters recently had the pleasure of attending Women in Technology's Fourteenth Annual Leadership Awards Banquet, an event that kicked off with an...

Digital Storytelling Using Your Organization’s Photos

As video producers, we're very conscious of how much moving pictures enable digital storytelling. Yet as this video shows, dynamic digital storytelling...

Email Marketing Works Better If You Have a Video

Email marketing is alive and well even in the age of social media and texting---you can probably tell that email marketing is still significant from your...

Email Marketing Works Better If You Have a Video

Email marketing is alive and well even in the age of social media and texting---you can probably tell that email marketing is still significant from your...

Make a Video–Try This Easy Video Storytelling Tool

Storytelling's hot in marketing and fundraising, and it's doubly important if you're going to make a video. Storytelling is serious business, but we...

Video platform options besides YouTube include Brightcove and Wistia

Video Platform Options—How Do You Sort Through Them? An online video platform, or OVP, is a place on the web where you host your videos. An OVP also...

YouTube New Design Options

Here's YouTube's own video presenting the YouTube new design, dubbed the YouTube One Channel design. YouTube new design features Here's a quick rundown of...

Call-to-Action—The Power of Video

Call-to-Action--The Power of Video Code.org's doing a lot of things right, starting with their excellent video to promote teaching computer coding to...

Video on Twitter–Making it Work for Your Business or Organization

Vine's a new and intriguing tool that allows you to post video on Twitter. The app, which Twitter owns, limits each video to six seconds long--a...

YouTube Evaluations–Free!

We'd like to make a special announcement! For the month of March, we're going to have a drawing. Anyone who posts a relevant comment on our blog in March...

Planned Giving and Social Media

You may still hesitate about using social media tools in the realm of planned giving because you have a mental picture of the target audience for planned giving as old....

Planned Giving—A great area for social media tools

Planned giving---in which a donor gives a major gift in the context of financial or estate planning---is one of the best avenues for building donations...