MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

Tip Tuesday: Consider video when you have a big organizational change to introduce.

When the National Petroleum and Refiners Association determined they should become American Fuel and Petrochemical Manufacturers, they brought MiniMatters...

True/False Friday: That special organization event you’ve been planning for will be over all too quickly.

You put so much energy into planning important events that sometimes it seems they go by in a blur. But the truth is, your special organization event...

Tip Tuesday: A new Web site is a great time to build your video strategy.

Video has a lot of uses, but virtually every organization that uses online video posts it to their own Web site. While adding video is a great way to...

True/False Friday: The photo looks great! It’ll be great in our video!

Unfortunately, this one is often false. A photo can have great composition and color, but when you look at it on your computer screen you really can't...

Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.

Mother's Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother's Day should...

True/False Friday: Video is a great tool in all stages of fundraising

True. Just how true was driven home for us yesterday at the first workshop we attended at the excellent Association Foundation Group's 10th National...

Tip Tuesday: Vimeo has a lot to offer.

Many of you know all about why you should have a YouTube channel, and you’ve probably started setting up a YouTube channel or had us do it for you. But...

True/False Friday: Those polka dots look great on you!

OK, this one's true, certainly, but it's also false. That is, they may look great in person and in the mirror, but they don't look good on camera. Polka...

True/False Friday: The kids think they know it all about Web video.

Utterly false. The amazing Lois Lipman’s wonderful students at the University of Maryland showed us on Wednesday how wrong it is to think that young...

Tip Tuesday: Take a look at how organizations like yours are using online video.

Our readers from associations may find it particularly interesting to take a look at this Web site for the National Association of Broadcasters...

True/False Friday: You’re probably using video in all the ways that make sense

It's certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its...

Tip Tuesday: Make a Good YouTube Channel

Although it may seem redundant to make a fancy YouTube channel when you already show your videos on your website, here's 3 reasons to do so....