Striving to communicate what you do, who you are, and the change you create through video? Here’s inspiration on 10 ways to use video to grow, promote, and share your association or organization. With video, you can:

1. Introduce your organization with video

Video is a quick, engaging way to both show and tell about your organization. A branding video like this one for the Primary Care Collaborative is an efficient and inspirational tool to communicate the organization’s identity and purpose. Consider this type of introduction video when you need to introduce – or even reintroduce – your organization to key stakeholders, especially in a short amount of time.

2. Launch your new project, service, or product with video

We produced this whiteboard animation video for Yale School of Medicine to publicize an innovative approach to medicine called Patient Priorities Care. The video unites a great story with clear explanation, accurate medical content, and engaging whiteboard.

3. Drive attendance to your event with video

This conference promo video includes testimonials from patients about how attending the event improved their lives. Experts in the field share their cutting-edge research, and people meet and develop relationships, helping them collaborate long after the meeting ends. Show your prospective attendees how they will benefit and lead them to the registration button.

4. Teach viewers how to do something through video

A how-to video adapted to your content attracts new viewers. Demonstrate your unique expertise to gain recognition in your field–and views on your YouTube Channel..

5. Inspire people through emotional storytelling videos

People are motivated not just by reason and logic, but also by emotion. This is why storytelling videos, like this anniversary video for the Bladder Cancer Advocacy Network (BCAN), are so effective. They draw out moving stories with compassionate interviewing and tie individual stories to an organization’s impact.

6. Show donors the results of their gifts through video

This fundraising video, featuring a Nobel Prize winner, gives validation to a fantastic program. It invites past and potential donors to see how the program works and the impact of their generosity. Encourage giving by bringing your stakeholders along on the journey.

7. Highlight accomplishments through a “year-in-review” video

This year-in-review video for the American Association of Colleges of Nursing (AACN) shares the organization’s story at the end of a year, celebrates successes in a strategic direction, and thanks stakeholders. Year-in-review videos can be shared the big screen at your organization’s annual meeting, during fundraising appeals, or for one-on-one communications. They can even function as a visual supplement to an annual report, showcasing key annual statistics of participation, volunteering, and more.

8. Simplify something complicated with explainer videos

A doctor uses this medically accurate animation to explain immunotherapy and other complex medical material. Actors stand in for a patient and his spouse, helping to convey a real couple’s story and questions. When it’s important for your audience to understand key content and feel comfortable, consider creative and effective ways to use video to communicate what’s needed.

9. Show appreciation for people and partners with thank you videos

Videos like this worker appreciation day video recognize and celebrate workers who share their expertise, experience, time, and talents for their communities. You can create videos like this one for healthcare workers, outstanding employees, teachers, public safety workers, public health workers, or any other group whose valuable work is worthy of extra recognition.

10. Promote your videos for more engagement

This brief YouTube playlist intro video recommends curated videos to viewers. A companion YouTube outro video closes the series and invites viewers to explore more. You can use a short video to show viewers why you created your playlist and how it can help them. Put your personality into it to strengthen your brand.