Tip Tuesday: Take advantage of playlists
Playlists have a retro-FM-radio sound to them, but they’re really a powerful tool to spice up your video channel. We use them on our YouTube channel to draw attention to some types of videos we’ve made for multiple clients with great results. If our visitor is considering creating, for example, a video for their association, […]
True/False Friday: YouTube is the most interesting thing about the Republican National Convention.
Okay, we know the centrality of YouTube in the publicity for the Republican National Convention (RNC) isn’t the most interesting thing for everybody, and
Tip Tuesday: Video is a process as well as a product.
You want a fantastic video product that’s professional and compelling. It should speak to your audience and kick your communications strategy up a notch.
True/False Friday: YouTube will no longer have a presence on iPhones.
False. There has been a bit of buzz around the recent news that the new iPhone Operating System (iOS6) expected to launch in September won’t have a
Tip Tuesday: Vodio is an interesting tool.
It’s not exactly news that the World Wide Web can be overwhelming. The Web’s greatest strength—how big and varied it is—can also be its biggest
True/False Friday: You can’t judge a book by its cover.
True. But we highly recommend judging a book (or as in this case, two books) by its terrific video: A cover is just a small piece of a book. A video lets
Tip Tuesday: YouTube Insight is easy to use, free, and very very useful.
As video producers and marketers, we get very interested in video statistics. Nielsen statistics, for example showed that over 163 million viewers watched
True/False Friday: HTML5 is just like all the other HTMLs.
False. HTML5 represents a transformative change to Web coding. At the same time, most users of the Web don’t need to understand it—that’s the good news.
Tip Tuesday: Videos can enhance your grant proposals.
We’ve written before about why video is a great medium for testimonials, and our client The Caring Economy Campaign has applied this insight in a very
True/False Friday: The new hot thing on YouTube is ancient.
True. The new hot thing on YouTube is the Olympic Games! The 2012 Olympics have been dubbed the “Socialympics” for the extensive use of social media