YouTube Advertising Videos Are a Worthwhile Investment
Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose.
Planned Giving Marketing—Research Shows Words that Work
Words matter in fundraising and planned giving marketing. Research offers insights for choosing words and the style of your fundraising communications.
A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your channel You can use thumbnails in a variety of sizes on your YouTube channel, but virtually all front pages uses a row of thumbnails at the […]
Video Makes Year-End Fundraising Effective
Year-end is an intense time for many charitable organizations, and may be a great fundraising time since many donations occur in December.
Good Stories Come With Good Story Collection Techniques
Good stories get everyone excited, and we’ve found they’re the basis for creating compelling video and other digital media.
Foundation Video Elements for an Organizational Video
Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and
Viral Video Versus Hero, Hub, and Hygiene Video
Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of times for free? Yet viral […]
Great PR Requires a Great YouTube Channel
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows: Elissa
Crowdfunding and Video Are a Match Made in Heaven
Crowdfunding and video are two powerful forces. When effectively used together, they can be a great way for creators to get project funding from a crowd.
Quick Video Is a Great Way to Share or Respond to Breaking News
Nonprofits are in so many places where news happens–political news, noteworthy speeches, publications, and their own and other organization’s major