Elissa Leif, Author at MiniMatters | Video Production Washington DC

YouTube AI Content Labeling Update in May 2026

We compare YouTube’s May 2026 AI labeling update with YouTube’s 2024 policies on altered or synthetic content and share implications of the changes for organizations that produce and publish video content on YouTube.

Should We Add YouTube Shorts to Our Video Mix?

With a solid YouTube channel, diverse video production, and content strategy you’re proud of, is it time to add YouTube Shorts?

Scenario Based Training Videos

Scenario-Based Training Videos provide an edge in motivating learners and helping them retain information and use new skills.

AI vs Human Voiceovers – Pros and Cons

AI voice vs human voiceover? This choice often arises on video projects these days. Can you tell the difference in these two videos MiniMatters produced? Human Voice or AI Voice? This first video uses the voiceover to grab attention and assert clarity at the start, and for the closing call to action–two great places for […]

Medical Simulation Videos Are Essential Training Tools

Medical Simulation Videos have become essential tools for medical training. This example demonstrates a patient priorities-aligned approach to care.

Website Storytelling – Inspire with Video “Above the Fold”

Website storytelling belongs “above the fold.” Having good content “above the fold” is a core component of an effective website.

Gift Planning Videos Can Be Fun

Fun gift planning videos do exist! Here’s the proof from a hospital foundation and two different universities:

Animating a Logo – Share Your Story in Seconds

When it comes to animating a logo, branding guidelines are often silent. Don’t miss an opportunity by letting your logo stand still. Actions do speak louder than words.