MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

Video Library – 5 Tips to Build Yours by Filming at the Office

Here are 5 tips, plus one BONUS tip, that will help you succeed with office-based video filming as a way to grow your organization's video library....

Video Donation Cards – YouTube Tips

YouTube Tips - YouTube Video Donation Cards can be used to engage members, people who benefit from your programs, and supporters to help your cause....

Add a YouTube Donation Card to Your Video – 4 Easy Steps

Add a YouTube Donation card to your video and help your charity raise money. Here's how, and why, to set one up sooner rather than later......

Policy Videos Showcase Transportation in America’s Economy

Policy videos are part of a new trend in which policy makers complement the traditional "white paper" with multimedia content. Videos like this one share......

Animated Video Gets Donors to Raise Hands for Planned Giving

Animated video is a useful planned giving tool. In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web,...

How To Schedule YouTube Videos Using YouTube Video Scheduling

Scheduling YouTube videos to publish when it's most strategic for you and your organization or company can be done with YouTube scheduling features....

Effective and Easy Testimonial Videos

With a bit of forethought and planning, testimonial videos can be produced quickly and easily at conferences and meetings....

Online Fundraising With Video Stands Out

Our client SOS Children’s Villages – USA faced a dilemma. Like many nonprofits that do great work in Africa, they are experiencing rising costs because of Ebola. How do they...

YouTube Advertising Videos Are a Worthwhile Investment

Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose....

A Thank You Video to Promote Donor Retention

Many organizations use a thank you video to give donors a special thank you that comes from the heart. It can also help retain donors....

Planned Giving Marketing—Research Shows Words that Work

Words matter in fundraising and planned giving marketing. Research offers insights for choosing words and the style of your fundraising communications....

Showcasing a Partnership in Video for Coalitions and Networks

Showcasing a partnership in video is a great way to both benefit the partnership and foster it, all in service to the participants' shared goals....