MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

How To Schedule YouTube Videos Using YouTube Video Scheduling

Scheduling YouTube videos to publish when it's most strategic for you and your organization or company can be done with YouTube scheduling features....

Effective and Easy Testimonial Videos

With a bit of forethought and planning, testimonial videos can be produced quickly and easily at conferences and meetings....

Online Fundraising With Video Stands Out

Our client SOS Children’s Villages – USA faced a dilemma. Like many nonprofits that do great work in Africa, they are experiencing rising costs because of Ebola. How do they get...

YouTube Advertising Videos Are a Worthwhile Investment

Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose....

A Thank You Video to Promote Donor Retention

Many organizations use a thank you video to give donors a special thank you that comes from the heart. It can also help retain donors....

Planned Giving Marketing—Research Shows Words that Work

Words matter in fundraising and planned giving marketing. Research offers insights for choosing words and the style of your fundraising communications....

Showcasing a Partnership in Video for Coalitions and Networks

Showcasing a partnership in video is a great way to both benefit the partnership and foster it, all in service to the participants' shared goals....

How to Market a Planned Giving Program in 30 Seconds

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one...

A Custom YouTube Thumbnail Will Make Your Videos Pop

YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your...