MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

True/False Friday: People aren’t interested in amateurs’ opinions.

False. Fine Brothers Productions, the makers of "Kids React to..." videos, use the opinions of ordinary kids. They have 1.5 million subscribers to their...

Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.the vulnerable past.

The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign's supporters literally fight fire with fire in...

True/False Friday: The latest technology can be a means of preserving the vulnerable past.

True. If you're surprised to contemplate that a suite of technology could be the means of preserving an indigenous culture, check out this video about the...

Tip Tuesday: We love YouTube interactive transcripts and you will too.

It's a little extra work to upload an interactive transcript of your video to YouTube---and a lot of extra benefit, particularly when it comes to being...

The Blog Manifesto: MiniMatters’ Top Ten Blog Goals

True/False Friday is suspended for today so that we can take a step back and write about what we’re doing here. We started this blog on April 3, 2012, and...

Tip Tuesday: If you’re ready for video, consider what that means for your logo.

Note: This post by MiniMatters originally appeared on FrogLoop on June 12, 2012 and is condensed and re-posted here. Your logo is the heart of your...

True/False Friday: Many nonprofits and associations don’t realize YouTube’s potential for content curation.

True. We were struck by this NTEN infographic, first published in NTEN: Change, June 2012 (shared here under their Creative Commons license, CC BY-SA...

Tip Tuesday: Use Prezi to enhance what you want to say—not to obscure it.

A Prezi is a great way to wow your audience with a presentation. Prezi is a unique presentation tool that uses a zooming mechanic to mimic a video...

True/False Friday: Powerpoint is the gold standard for professional presentations.

False. Powerpoint is, without a doubt, the industry standard for presentations. It's a proven standard and most of your organization's audiences have seen...

True/False Friday: Your YouTube Channel can link to your website!

It's true! Up until recently, if you weren't in the YouTube Nonprofit Program, you could only link from a video to other locations outside of YouTube by...

Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual.

Trapit is a great tool for personalized searching that produces visually appealing results. While Google Alerts can be a powerful tool for anything you...

True/False Friday: In innovative online video, Americans always do the cool stuff first.

False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin,...