MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

How to Market a Planned Giving Program in 30 Seconds

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one...

A Custom YouTube Thumbnail Will Make Your Videos Pop

YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your...

Video Makes Year-End Fundraising Effective

Year-end is an intense time for many charitable organizations, and may be a great fundraising time since many donations occur in December....

Good Stories Come With Good Story Collection Techniques

Good stories get everyone excited, and we've found they're the basis for creating compelling video and other digital media....

Foundation Video Elements for an Organizational Video

Many organizations make their first video a calling card---a video that showcases the business or nonprofit's main activities, mission, key staff, and...

Viral Video Versus Hero, Hub, and Hygiene Video

Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the...

Great PR Requires a Great YouTube Channel

Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows: Elissa...

Crowdfunding and Video Are a Match Made in Heaven

Crowdfunding and video are two powerful forces. When effectively used together, they can be a great way for creators to get project funding from a crowd....

Video Contests Draw Great Attention

Video contests can be fun and drive engagement, while providing genuine, relative content. Designing them correctly will ensure success....

Quick Video Is a Great Way to Share or Respond to Breaking News

Nonprofits are in so many places where news happens--political news, noteworthy speeches, publications, and their own and other organization's major...

A Conference Invitation Is a Great Time for a Video

If your organization is like many of our clients, your conference invitation is a really big deal. You look forward to and plan your conference all year, and it’s a...

Ignite Presentations Ignited Planned Giving Days 2014

JSSA - The Jewish Social Service AgencyPlanned Giving Days is one of our favorite yearly events, and MiniMatters co-founder Elissa Leif volunteered as a...