MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

Planned Giving Marketing—Research Shows Words that Work

Words matter in fundraising and planned giving marketing. Research offers insights for choosing words and the style of your fundraising communications....

Showcasing a Partnership in Video for Coalitions and Networks

Showcasing a partnership in video is a great way to both benefit the partnership and foster it, all in service to the participants' shared goals....

How to Market a Planned Giving Program in 30 Seconds

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one...

A Custom YouTube Thumbnail Will Make Your Videos Pop

YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your...

Video Makes Year-End Fundraising Effective

Year-end is an intense time for many charitable organizations, and may be a great fundraising time since many donations occur in December....

Good Stories Come With Good Story Collection Techniques

Good stories get everyone excited, and we've found they're the basis for creating compelling video and other digital media....

Foundation Video Elements for an Organizational Video

Many organizations make their first video a calling card---a video that showcases the business or nonprofit's main activities, mission, key staff, and...

Viral Video Versus Hero, Hub, and Hygiene Video

Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the...